ORGANIZATIONAL CULTURE IS LIKE A FIERCE FIRE. IT CAN CREATE OR CONSUME.

CULTURE WILL CHANGE YOU, OR YOU CAN CHANGE IT, AND YOU’D BETTER KNOW THE DIFFERENCE.

Organizational culture is like a pond. It’s an ecosystem. Like a pond, organizational culture can become contaminated by toxins. A toxin to a pond may be a fertilizer runoff. A toxin within an organizational culture may be a top sales person who flouts expense account rules and is never called to account because he or she is too valuable to the organization. Once others see this behavior, it metastasizes to the remainder of the sales organization. This is how a small spark becomes a large consuming fire.

In this short book, Dr. Opincar teaches us that Organizational culture is a gestalt. It’s a set of values, stated and otherwise, a collection of myths, mystique created by a founder, a set of traditions people hold dear, a reflection of the CEO’s behavior, a force that gets into our collective unconscious.

It’s multiplication, not addition.

Dr. Opincar further reveals how organizational cultures are destroyed by the Sick Six cultural dysfunctions (we call them termites):

1. Hypocrisy

2. Wet work

3. Omerta

4. Toxic triangle (Arrogance, Entitlement, and Hubris)

5. Pressure to perform

6. Shoot the messenger

Do you have any of these organizational cultural termites? The answers and solutions are in this book.

Organizational culture is so important to your success as a leader, we’re making the following special offer.

During the five days beginning May 15, through May 20, 2017, we are offering unlimited copies of the eBook version of this book for free! The free eBook version is available here.  As a courtesy, we ask is that you leave us your e-mail address and name here so that we know who downloaded the book.

Also during the month of May 2017, we are offering 100 copies of the hard copy version of this book for free! We only ask that you pay the shipping costs, about $3.00 for media mailing. You may claim your free copy here. Please use coupon code 2017MAYB2B at checkout.